The Visibility Shift with Ellie Steinbrink
Welcome to The Visibility Shift, the podcast where style becomes your most powerful strategy for being seen, standing out, and leading boldly. I'm Ellie Steinbrink, stylist and personal brand coach, and if you've ever thought, "My style just isn't working anymore," take this as your sign. You're ready for your next level.
Instead of launching into a panicked shopping spree, what you really need is a strategy. A style strategy that reflects where you're headed, not who you used to be or who you think you need to be to fit in.
I'm here for the ambitious woman who's evolving. Maybe you're a founder, a speaker, a leader, or someone who's becoming more visible in your role. The opportunities are getting more exciting, the stages are getting bigger, but when you walk into your closet, you suddenly feel off, like you've outgrown it, like it represents a past version of you.
We go beyond outfits and dive into the real strategies that elevate your presence, so your outer image reflects your inner power. Style from the inside out. Self-leadership through style. What it takes to create a strategy that's unique to you without losing yourself along the way.
When your style aligns with your brand and your vision, everything shifts. You lead with more presence, you attract the right opportunities and clients, and you fully step into the woman you're becoming. Showing up as yourself is the most strategic thing you can do.
New episodes drop twice weekly. Ready to stop second-guessing and start showing up as the leader you are? Let's get visible.
The Visibility Shift with Ellie Steinbrink
Why Playing It Safe With Style Keeps You Invisible as a Personal Brand
You’ve searched for trending outfits for the season and Googled “what to wear as a speaker.” You’ve scoped out how others in your industry are styling themselves before an event. You’ve even thought about downloading and trying out style templates and checklists you’ve come across.
These all seem like smart choices, but it’s really generic style content that doesn’t work and actually sabotages your personal brand. It’ll just fall flat for you if you try any of it on. So what’s an emerging thought leader like you to do instead?
In this episode of The Visibility Shift, you’ll discover the reasons why generic style advice tempts you and why you want to avoid following it, especially if you’re the face of your business. You’ll be reminded why personal alignment surpasses pre-selected solutions every time and shown what to do to show up fully as the magnetic, unique presence you are.
5:11 – Four common reasons why you lean into style templates and checklists
12:48 – How generic style dilutes your personal brand
16:32 – The consequences of wearing misaligned outfits
18:42 – How generic style content costs you time and money
20:52 – Powerful parallel between following the style crowd and generic health advice
23:22 – How using generic style content keeps you small
26:32 – The antidote to succumbing to templated styles and checklists
Mentioned In Why Playing It Safe With Style Keeps You Invisible as a Personal Brand
How Natala Shimerdla Broke Free From the Style Rules
The Compliment Trap and How to Reclaim Your Personal Style
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The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you.
Get on the waitlist today.