The Visibility Shift with Ellie Steinbrink
Welcome to The Visibility Shift, the podcast where style becomes your most powerful strategy for being seen, standing out, and leading boldly. I'm Ellie Steinbrink, stylist and personal brand coach, and if you've ever thought, "My style just isn't working anymore," take this as your sign. You're ready for your next level.
Instead of launching into a panicked shopping spree, what you really need is a strategy. A style strategy that reflects where you're headed, not who you used to be or who you think you need to be to fit in.
I'm here for the ambitious woman who's evolving. Maybe you're a founder, a speaker, a leader, or someone who's becoming more visible in your role. The opportunities are getting more exciting, the stages are getting bigger, but when you walk into your closet, you suddenly feel off, like you've outgrown it, like it represents a past version of you.
We go beyond outfits and dive into the real strategies that elevate your presence, so your outer image reflects your inner power. Style from the inside out. Self-leadership through style. What it takes to create a strategy that's unique to you without losing yourself along the way.
When your style aligns with your brand and your vision, everything shifts. You lead with more presence, you attract the right opportunities and clients, and you fully step into the woman you're becoming. Showing up as yourself is the most strategic thing you can do.
New episodes drop twice weekly. Ready to stop second-guessing and start showing up as the leader you are? Let's get visible.
The Visibility Shift with Ellie Steinbrink
How Natalee Shimerdla Broke Free From the Style Rules
From the outside, Natalee Shimerdla always looked polished and professional. People took her seriously in her corporate job and her business. Yet, behind the scenes, she felt disengaged with her style.
After spending years dressing the “right way” and never feeling like herself in the process, Natalee came to me. Working together, she learned how to give herself permission and power to dress for herself instead of her environment.
In this episode of The Visibility Shift, you’ll hear how Natalee went from following the hidden style rules to using style as a tool to express her authentic self. She shares what it was like dressing under those rules, what happened when she embraced the bold patterns and colorful style that matched her energy, and how this process has impacted her confidence both professionally and personally.
2:18 – How Natalee previously felt about her style and showing up as CEO vs. corporate
8:37 – What it felt like for Natalee to allow the real version of herself to start coming out
12:58 – How Natalee overcame the moments she felt most scared to embrace her true self
16:49 – How this process of working together cleared up mental fog for Natalee
20:19 – What surprised Natalee most about our initial meetings
23:48 – The necessary shift Natalee leaned into to fully transform into her authentic self
27:43 – The photo shoot experience that made it all click and come together for Natalee
34:57 – Natalee’s advice to anyone holding themselves back to be taken seriously or level up in position
39:15 – Powerful reflections on the conversation with Natalee
Mentioned In How Natalee Shimerdla Broke Free From the Style Rules
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The Hidden Style Rules Holding You Back (and How to Break Them)