The Visibility Shift with Ellie Steinbrink
Welcome to The Visibility Shift, the podcast where style becomes your most powerful strategy for being seen, standing out, and leading boldly. I'm Ellie Steinbrink, stylist and personal brand coach, and if you've ever thought, "My style just isn't working anymore," take this as your sign. You're ready for your next level.
Instead of launching into a panicked shopping spree, what you really need is a strategy. A style strategy that reflects where you're headed, not who you used to be or who you think you need to be to fit in.
I'm here for the ambitious woman who's evolving. Maybe you're a founder, a speaker, a leader, or someone who's becoming more visible in your role. The opportunities are getting more exciting, the stages are getting bigger, but when you walk into your closet, you suddenly feel off, like you've outgrown it, like it represents a past version of you.
We go beyond outfits and dive into the real strategies that elevate your presence, so your outer image reflects your inner power. Style from the inside out. Self-leadership through style. What it takes to create a strategy that's unique to you without losing yourself along the way.
When your style aligns with your brand and your vision, everything shifts. You lead with more presence, you attract the right opportunities and clients, and you fully step into the woman you're becoming. Showing up as yourself is the most strategic thing you can do.
New episodes drop twice weekly. Ready to stop second-guessing and start showing up as the leader you are? Let's get visible.
The Visibility Shift with Ellie Steinbrink
Why Sticking to One Signature Color Can Hold Your Personal Brand Back
You picked your brand color for a reason. Maybe it made you feel powerful, bold, or seen. Yet over time, what once felt like freedom can start to feel like a rule you can’t break, like if you show up in anything but your brand color, people won’t recognize you. By allowing your personal style to evolve, though, you’ll honor the colors that shift your energy and let your presence (rather than your palette) be what people remember about you.
In this episode of The Visibility Shift, we’re rethinking what consistency actually looks like in a personal brand. I’m breaking down why entrepreneurs and speakers don’t need to follow the same color rules as corporate brands and how holding too tightly to one signature color can start to limit you instead of supporting you.
3:19 – Why corporate color rules don’t translate to personal branding
5:55 – How color shapes energy and mood beyond recognition
7:37 – Color as just one element to your brand story and recognition
10:07 – What consistency really means for a personal brand
11:25 – Why your brand color and your power color aren’t the same
12:53 – Power color as the key to channeling chosen energy with your wardrobe
13:41 – How flexibility in color fosters authenticity and alignment
14:58 – What Michelle Obama’s style evolution teaches about brand congruence
17:16 – Your invitation to redefine color as a story, not a standard
Mentioned In Why Sticking to One Signature Color Can Hold Your Personal Brand Back
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The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you.
Get on the waitlist today.