The Visibility Shift with Ellie Steinbrink
Welcome to The Visibility Shift, the podcast where style becomes your most powerful strategy for being seen, standing out, and leading boldly. I'm Ellie Steinbrink, stylist and personal brand coach, and if you've ever thought, "My style just isn't working anymore," take this as your sign. You're ready for your next level.
Instead of launching into a panicked shopping spree, what you really need is a strategy. A style strategy that reflects where you're headed, not who you used to be or who you think you need to be to fit in.
I'm here for the ambitious woman who's evolving. Maybe you're a founder, a speaker, a leader, or someone who's becoming more visible in your role. The opportunities are getting more exciting, the stages are getting bigger, but when you walk into your closet, you suddenly feel off, like you've outgrown it, like it represents a past version of you.
We go beyond outfits and dive into the real strategies that elevate your presence, so your outer image reflects your inner power. Style from the inside out. Self-leadership through style. What it takes to create a strategy that's unique to you without losing yourself along the way.
When your style aligns with your brand and your vision, everything shifts. You lead with more presence, you attract the right opportunities and clients, and you fully step into the woman you're becoming. Showing up as yourself is the most strategic thing you can do.
New episodes drop twice weekly. Ready to stop second-guessing and start showing up as the leader you are? Let's get visible.
The Visibility Shift with Ellie Steinbrink
How Danelle Schlegelmilch Reclaimed Her Style by Investing in Herself
Are you allowing yourself to fully shine as a business owner, or are you letting yourself get lost in the daily minutiae?
After feeling like she’d lost her sense of style during the pandemic, Danelle Schlegelmilch set out on a mission to get it back. She was evolving into her role as founder and fractional CCO of her PR company, Passport Public Relations. Yet she realized that while her mission was to help her clients shine, she wasn’t allowing the same thing for herself. She felt she needed not just a reduction in daily decision fatigue, but a boost in her confidence, professional presence, and client interactions.
In this episode of The Visibility Shift, you’ll hear how Danelle reclaimed and elevated her style with the creation of a personalized style strategy, aligning with her growing business and CEO role. She emphasizes the importance of investing in yourself, the impact of finding your authentic style, and how strategic styling can empower women leaders to show up boldly and confidently in their businesses.
3:57 – How Danelle lost her style during COVID and reclaimed it as her business scaled
8:04 – How the styling process helped Danelle refine her existing style into a version suited for her CEO role
10:21 – What it felt like for Danelle to do something a little new (and scary) by investing in herself
12:16 –The difference Danelle felt in meeting clients before versus after refining her style
15:07 – How the styling process has shifted the way Danelle shows up, personally and professionally
19:13 – The big a-ha moment that was a game changer for Danelle during this process
22:53 – The difference in comfort level for Danelle now as someone who’s been on camera for many years
24:29 – Danelle’s encouragement for women entrepreneurs who feel a shift in their lives or business
27:20 – The stress saved and wasted time and money avoided with a personalized style strategy as your guide
32:41 – Closing thoughts on the intangible but powerful energetic shift that style can create within
Mentioned In How Danelle Schlegelmilch Reclaimed Her Style by Investing in Herself
Passport Public Relations | LinkedIn | Instagram