The Visibility Shift with Ellie Steinbrink
Welcome to The Visibility Shift, the podcast where style becomes your most powerful strategy for being seen, standing out, and leading boldly. I'm Ellie Steinbrink, stylist and personal brand coach, and if you've ever thought, "My style just isn't working anymore," take this as your sign. You're ready for your next level.
Instead of launching into a panicked shopping spree, what you really need is a strategy. A style strategy that reflects where you're headed, not who you used to be or who you think you need to be to fit in.
I'm here for the ambitious woman who's evolving. Maybe you're a founder, a speaker, a leader, or someone who's becoming more visible in your role. The opportunities are getting more exciting, the stages are getting bigger, but when you walk into your closet, you suddenly feel off, like you've outgrown it, like it represents a past version of you.
We go beyond outfits and dive into the real strategies that elevate your presence, so your outer image reflects your inner power. Style from the inside out. Self-leadership through style. What it takes to create a strategy that's unique to you without losing yourself along the way.
When your style aligns with your brand and your vision, everything shifts. You lead with more presence, you attract the right opportunities and clients, and you fully step into the woman you're becoming. Showing up as yourself is the most strategic thing you can do.
New episodes drop twice weekly. Ready to stop second-guessing and start showing up as the leader you are? Let's get visible.
The Visibility Shift with Ellie Steinbrink
How Brooke Janousek Went From Compliments to True Confidence
It’s one thing to talk about style shifts. It’s another to hear someone describe how that shift changed how they walk into every room.
Brooke Janousek felt successful on paper but disconnected from how she was showing up. As CEO of a fractional CMO consultancy, her style was polished, professional, and totally… fine. She was receiving compliments about her outfits, but they didn’t reflect the creative, powerful, elegant badass leader she was evolving into… until we worked together to figure out her personal style.
In this episode of The Visibility Shift, Brooke reveals what it really looks like to step into a bolder, more aligned version of herself, especially in a corporate environment where blending in often feels safer than standing out. Her story is an example of a lived-in, real-world scenario of what visibility can look like when you stop dressing to play small and start feeling confident in what you wear (and the body on which you wear it).
2:39 – What felt off about the external validation that Brooke received about her style
4:35 – Why compliments about Brooke’s style post-transformation felt different
5:37 – How it feels to show up as an elegant badass with an edgier style
9:29 – The pressure and expectation of dressing to match the client’s industry
12:20 – How Brooke has learned to stay consistent with her style, no matter the situation
14:39 – The difference energetically in how Brooke shows up before vs. after defining her style
16:35 – How Brooke’s style transformation plays into her personal brand
20:25 – The impact of the pandemic on Brooke’s (and other women’s) sense of style at the time
24:05 – Women as deserving of investing in something for themselves
26:47 – Practical benefits for Brooke after discovering and undergoing her style transformation
28:39 – How embracing your style can affect your perspective about your body
33:42 – What dressing with intention means to Brooke after going through this process together
Mentioned In How Brooke Janousek Went From Compliments to True Confidence
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